BA Marketing & Advertising, UG:Bachelor, Marbella International University Centre

Spain

Marbella International University Centre

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
UG:Bachelor	Full-time	2 - 8 semester	February, October	EUR 18900 per year	EUR 18900 per year

About BA Marketing & Advertising, UG:Bachelor - at Marbella International University Centre

Understand general business and marketing principles for communicating the usefulness and/or desirability of products and services to consumers as well as buyer behaviour, brand management and public relations.

This exciting and dynamic study programme focuses on international marketing, advertising and communication research projects, allowing students to comfortably be part of a platform for reflection and exploration of the phenomenon of our continuously transitioning society, to review and create social discourse and to solve current issues that are important to the future development of our consumer society.

Students will be able to solve concrete problems through practice, linking basic knowledge from different academic and professional sources and applying them to their work. The programme focuses on a variety of areas such as communication, psychology and consumer behaviour, developing public relations campaigns and devising marketing and advertising strategies for products and services.

The aim of this study programme is to provide students with a contemporary education that will enable them to operate, explore, reflect and positively contribute to the Marketing, Advertising and Communication industries through nurturing their ability of critical thinking which will consequently allow them to become free, independent and creative experts in their field.

Key Disciplines Covered:

Strategic Marketing and Analysis
Marketing Management
Market Research
Consumer Behaviour
Advertising and PR strategies

Career Opportunity

With a BA in Marketing and Advertising from MIUC, you will immediately increase your employability to secure a bright and prosperous future.The extensive range of knowledge, skills and abilities that MIUC provides allows you to pursue:

Marketing Management
Advertising
Product and Brand Management
Digital Marketing
Market Research
PR and Communications
Project Management

Entry requirements

High School Certificate All candidates with a completed high school education are eligible to apply. Students who have studied part of a degree at a different University or accredited higher education institution can apply for a credit transfer.
Proof of English Proficiency* of candidates who have not previously studied in an English-speaking school or country.The tests and minimum scores we accept are:
- IELTS 7
- TOEFL iBT 95
- Cambridge Certificate C1
- MIUC English Test - Pass

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BA Marketing & Advertising, UG:Bachelor, Marbella International University Centre

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