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Brand Design for Hospitality, Master Degree, IED – Istituto Europeo di Design

Italy

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The award How you will study Study duration Course start Domestic course fees International course fees
Master DegreeFull-time12 monthsNovember find outEUR 20100 total

About Brand Design for Hospitality, Master Degree - at IED – Istituto Europeo di Design

Learn how to design memorable hospitality experiences with our Master's Course in Brand Design for Hospitality at IED Barcelona and IED Firenze

The Master's Course in Brand Design for Hospitality based at IED Firenze and IED Barcelona has a focus on how branding and brand strategies can be applied to the HRC industry. As opposed to products and services, restaurants and hospitality providers as a whole are like 'living entities'. To some extent, hospitality facilities can be regarded as a theatre scene where human interaction and magic blend together to tell a story.

When creating your brand strategy for a hospitality venue, you need to know how to set it apart from the competition. Your aim is to build up a clear and identifiable style which will work as the key factor driving customer choice. Indeed, your target customers will choose you among other restaurants, hotels, or wineries just because they want to 'hear that story'.

Anyone working in brand development and brand management for the hospitality industry would need to get first-hand experience of the restaurant environment. Your focus should be on how everything is arranged, on how people experience day-to-day activities interacting with the space around them. We will work with you along a path where you will learn how to properly coach your customers. You will take them through the process of designing their own location with a sense of character and experience. Hospitality brand designers must have a Munari-style and maieutic approach as they work on a variety of co-design projects with all the players involved in the process.

Learn more about Brand Design for Hospitality, Master Degree - at IED – Istituto Europeo di Design

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Entry requirements

Contact IED – Istituto Europeo di Design to find course entry requirements.

Fees, Funding and Scholarships at IED – Istituto Europeo di Design

Scholarships for courses held in Italy and Spain

IED is committed to supporting the most motivated and brilliant students and periodically launches competitions for Scholarships aimed at rewarding the candidates' motivation, talent and ability. Discover more.

Student reviews of IED – Istituto Europeo di Design

Find out what students say about IED – Istituto Europeo di Design

Student

Ginevra Franchi

“Design is an important tool for social innovation”

Ginevra Franchi studied at IED Milano the three-year course in Product Design and completed her academic background with a Master's in Design, Strategy and Innovation. In 2015, just after graduating of her Master’s, founded Cono Studio, a strategic design studio focused on product and communication design.

Her work has been featured in different institutions such as Triennale di Milano, the Maxxi in Rome, and the Mocenigo Museum in Venice.

“I belive that design is a tool for innovation, especially in the realm of social innovation. This belief has been shaped by my experience in executing various social design projects in Italy and Senegal”, explains.

Discover more about her story at iedalumni.com.

Student

Nicoletta Ginetti

“After studying Fashion Design in Rome, Nicoletta is now Head of Luxury line Fifty Made for The Giving Movement, a sustainable fashion company.

From the classrooms of the IED in Rome to leading a luxury line for a fashion company committed to creating environmentally friendly products, it is sometimes a short journey.

It is this path that Nicoletta Ginetti has followed, an IED Roma Alumna with a Diploma in Fashion Design. She is now responsible for a line of products within The Giving Movement brand.

Nicoletta now holds a key position in a company that pays close attention to the traceability of raw materials and the impact of every product. Consequently, organisations are seeking candidates who are prepared for this paradigm shift, and IED Roma's Master Course in Fashion Design is designed to meet this need. In fact, in this course, students learn how to work with a production fabric that is increasingly committed to making a positive impact on the environment and people.

The philosophy of the brand is very clear: Small acts multiplied by many can transform the world. A set of principles that also guides Nicoletta's work.

Discover more about IED alumni

Student

Marta Iglesias

“Lean on the network, both people you know and workers in the industry, and ask how they have done it. Their experience will be advantageous to you”

After graduating at IED Barcelona, where she studied a Master’s degree in Fashion Design, she decided to propose one of her ideas to Mango. As a result, Recovo was born, a circular solution start-up for the fashion industry that transform fashion waste as a resource.

“At Recovo, we are committed to projects that seek to positively impact the planet and defend the regeneration of nature. If we had to choose a direction to follow for the coming years, it would be the development of innovative materials and processes that allow us to reduce the use of natural resources through R&D or biodegradable raw materials”, explains in her interview with IED Alumni.

Read the full interview here.

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View all 119 courses at IED – Istituto Europeo di Design

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