New Zealand
University of Waikato| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| BCS | find out | 3 years | February, July | NZD 6462 per year | NZD 27165 per year |
Our Bachelor of Communication Studies graduates are in demand with employers - their creative ideas can help companies to stand out in a crowded marketplace, or persuade people to change their views and behaviour on social issues.
The BCS is a specialist three-year degree that will give you expertise in communication theory and practice, combined with a general understanding of business.
You'll gain the skills required to become a strategy-based marketing or public relations specialist - working in either business, government or the not-for-profit sectors. This degree is an ideal choice if you enjoy talking to people, expressing ideas, being creative, and solving problems.
Learn how to harness the power of communication - in all its written, spoken and visual forms - to develop creative marketing campaigns that can attract loyal new customers to buy a company's products.
Or you could design PR campaigns that encourage people to adjust their beliefs and behaviour on specific social issues, such as health screening, public transport, or the environment.
Our Bachelor of Communication Studies is the only one in New Zealand or Australasia that is certified by the Public Relations Society of America (PRSA), which sets the global standards for the PR industry, in recognition of the outstanding experience we provide to students.
Success Stories
Jacinda Ardern
Bachelor of Communication Studies
1st Major subjects
For this degree, choose one of the following subjects as your 1st Major:
See below for a list of other subjects that you can take as either a 2nd Major (8 papers), Minor (4 papers) or elective papers.
More about this degree
With the BCS you'll gain the skills to pitch news stories to journalists, write powerful speeches that resonate with audiences, and create content that tells a compelling story.
You'll also learn how to create positive relationships with key stakeholders, lead and motivate teams of people to deliver changes, translate communication strategies into action, and take steps to build or repair an organisation's reputation.
In third year, you'll take advanced papers that build expertise in your major and minor subject/s, covering industry topics such as digital marketing, events management, media relations, health communication, and much more.
Our graduates go on to pursue exciting careers in a wide range of organisations, watch videos of them below:
Waikato has an international reputation
You'll be studying at Waikato Management School, which is ranked in the top 1% of the business schools worldwide, having achieved Triple Crown Accreditation from EQUIS, AMBA and AACSB,This is a globally recognised benchmark of excellence in teaching and research.
In the prestigious QS World University Subject Rankings 2017, Waikato is ranked in the world's top 250 universities for Business & Management Studies.
Career opportunities
Contact University of Waikato to find course entry requirements.
Below are some suggested courses at other providers that you may also be interested in:
Marketing Management - Digital Business Concepts Bachelor Degree
Fontys Academy for the Creative Economy
Find out moreIf you do not meet the entry requirements for this course then consider one of these courses from another institution:
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